Ferrari’s 70th Anniversary Celebration in NYC

Ferrari is a brand synonymous with luxury and masterful engineering. To celebrate their milestone anniversary, Frontside designed and built 8 Ferrari bookends with LED lighting to showcase at 5 different locations throughout New York over a 4 day period. 

Frontside also fabricated and installed a custom wall, tables, banners and DJ Booths for Swiss luxury watch manufacturer Hublot and provided all event coordination for their evening celebration. Press for the events included NBC’s Today Show as well as a star-studded red carpet.